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The essential communication shifts of strategic thinkers

September 17, 20251 min read


1 month ago • Visible to anyone on or off LinkedIn

You're already thinking strategically.
The problem isn't your ideas…
it's how you're communicating them.

They said it again in your review.

"You need to be more strategic."

But when you asked what that meant, they couldn't give you specifics.

Just more vague feedback about thinking bigger picture.

Here’s how you can turn it around today:
STOP SAYING → START SAYING

❌ "I think this is a good project for us"
✅ "How does this align with our three-year strategy?"

❌ "Our customers would really like this"
✅ "What opportunities does this create for market expansion?"

❌ "I think we should look at this option"
✅ "From a strategic standpoint, we should consider..."

❌ "Here are the main things we need to focus on"
✅ "I've identified three strategic priorities we should focus on"

❌ "This project is important to leadership"
✅ "Here's the strategic importance of this initiative"

❌ "We need to reach our goals"
✅ "We need to focus people on what's strategically important"

❌ "This will give us an edge over competitors"
✅ "This approach will drive sustainable competitive advantage"

❌ "Let's measure this against our key priorities"
✅ "We should evaluate this against our strategic framework"

When you shift from describing your inputs to connecting your work to bigger outcomes, everything changes.

You're not faking it.

You're reframing your role to match the strategic value you already create.

Start with one phrase this week.

An infographic titled "Speaking Strategically: Be seen as a strategic thinker with these shifts." The graphic is a two-column comparison listing eight phrases to "Stop" using (e.g., "I think we should look at this option") and eight "Start" phrases that demonstrate strategic thinking (e.g., "From a strategic standpoint, we should consider..."). A drawing of a professional woman in an olive shirt and color-blocked pants is in the center.

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Crush Your Goals in 2022

Yearly Planner

If you want to make things happen for your job and your career next year, and you want to set some goals to help you get there, you will want to download my free Crush Your Goals step-by-step workbook.

Supercharge Your Day

The *Secret* to Actually Getting Ahead in Your Workweek (without adding another huge thing to your to-do list)

Designed for driven women leaders, this 2-hour program packs a punch, teaching you how to manage your time more effectively and boost your career success. Supercharge Your Day is the ultimate framework for prioritizing your workday and increasing your confidence to take on larger roles—without guilt or burnout!

Teams That Trust

Advanced Communication for Complex Teams

Next Skills Camp:

November 6th & 20th

Saturday 9:00 am – 1:00 pm Pacific


The ability to work together interdependently is one of our least developed skills. Yet, it is the most vital in today’s landscape. The communication skill of connecting with others – and creating the emotional space for others to open up – requires deep trust. Without trust, leaders and teams struggle to achieve extraordinary results. In two 4-hour sessions, you will discover the underpinnings of trust and how to build trust at all levels.

Amplify Your Executive Presence

Develop your influence, be seen as a rising leader

Learn how to develop your leadership foundation, executive presence and leadership brand to gain influence in an authentic way that brings your personal strengths to the forefront. You will develop your gravitas and confidence to be seen as a leader while navigating the social influences that women must contend with in order to be successful in our current environment.