AS SEEN ON
Atten: women at the director and vp levels
Get Promoted by Thinking
(and Leading) Strategically
Strategic Leadership Lab
for Women
Live Online
Fridays @ 8 am PT / 11 am ET (90 min)
Oct 17th through Nov 21st
You’re delivering; but you're not being seen as strategic.
You’re asked to present the list while others debate options. You hear “be more strategic” with no examples. You’re brought in to execute after decisions are set—and skipped for the off-site that shaped them.
That’s not an effort problem; it’s a Strategic Perspective gap
WHY THIS MATTERS NOW
➝ Strategic Perspective is the “must-have” at the executive transition.
➝ Despite outperforming on 17 of 19 leadership measures, women are scored near the bottom on “develops strategic perspective.”
The skill that matters most is the one women are least credited for—so we have to make it unmistakable.
The reality inside most companies:
In many companies, high performers are under-developed:
〰️ Nearly 50% of organizations invest < 10% in high-performer development
〰️ 30% or fewer high performers have a quality written plan
〰️ Only 29% of companies consistently identify actions for high performers during talent reviews
Even top performers get stuck when Strategic Perspective isn’t visible.
“Be more strategic” isn’t helpful feedback.
Here’s how you show it—consistently and visibly.
1.
You’re doing work others could own—leaving no time to think, zoom out, or create leverage.
2.
You struggle to influence without authority; your role is perceived as tactical, not strategic.
3.
You want a clear path to VP, but the “competence trap” keeps you executing instead of shaping direction.
Don’t worry, I’ve got you covered!
What if I told you there’s a practical framework that shifts you from tactical executor to strategic leader… for good?
Imagine cutting through the noise, focusing on the vital few things that move the enterprise, and using strategic language that travels up the org — so decisions align to strategy and your work is visibly high-leverage.
Learn to innovate from constraints (not more resources), reduce project turnaround times and consistently produce strategic impact.
Through this framework, you’ll become the leader who:
Finds the vital few (80/20 and 64/4) and concentrates effort where value is disproportionate.
Uses strategic language and builds coalitions to increase influence without relying on title.
Innovates from constraints to create advantage—making the “impossible” necessary (and doable).
Reduces organizational noise and work-in-process so more of the right work actually ships.
Works the real constraint in your system to accelerate progress and results.
Operates “above the line” with an enactive, VP-ready mindset that creates momentum (without burnout).
You’ll never waste time
on low-leverage work again!
“I've stepped into being
more assertive, holding my own and feeling more confident.”
“While I never named it, I’ve been focused on my executive presence (my brand) since long before Jill helped me define it. However, this focus came from a place of insecurity. While there will always be opportunities for refinement, this helped me understand how strong my personal brand already is.”
- LEXI T., VP of Customer Success, Media
Introducing...
Strategic Leadership Lab for Women
Develop your influence, be seen as a rising leader
What’s Inside
Strategic Leadership Lab
The ultimate framework to build strategic thinking, influence, and visible enterprise impact.
Week 1: Develop an Enactive Mindset
Before anything else, you’ll build a VP-ready mindset: shift from “the world happens to me” to “I happen to the world,” stay above the line, and turn uncertainty into opportunity.
Learn how to:
Lean Forward Into Life
Reclaim Responsibility & Embrace Agency
See Opportunity in Uncertainty
- Understand your own brain chemistry (so you don’t sabotage your ability to contribute in high stakes situations)
- Open up conversations for frank and honest discussions about what the team can actually accomplish and when
- Transform your environment so the team can openly talk about conflicts
Lessons:
The Five-Step Role Transformation Process
Strategic Language That Shifts Thinking
Building Coalitions for Change
Connecting Action to Strategy
Week 2: Increase Your Strategic Influence
Reframe your role as strategic and use language that signals enterprise thinking. Build coalitions, shape conversations, and connect action to strategy—at every level.
Discover How To:
- Apply conversation techniques to find out where others are coming from
- Engage with co-creation methods to speed up team processes
- Employ effective communication skills for when interpersonal relationships get in the way of getting the work done
- Understand other team member’s frame of reference
Week 3: Generate Strategic Insight
Master 80/20 and the 64/4 “double-Pareto” to find leverage others miss. Map competitive advantage and reallocate effort to what truly moves outcomes.
Lessons:
Finding the Vital Few
The Double Pareto (64/4 Rule)
Competitive Leverage Mapping
Personal Productivity 80/20
Lessons:
Strategic Innovation Through Constraint
The 10X Question Framework
Competitor Constraint Analysis
The Impossible Made Necessary
Week 4: Innovate for Advantage
Learn to create strategic innovations from constraints: ask the 10X questions, axe sacred-cow resources and turn necessity into competitive edge.
Discover How To:
- Apply conversation techniques to find out where others are coming from
- Engage with co-creation methods to speed up team processes
- Employ effective communication skills for when interpersonal relationships get in the way of getting the work done
- Understand other team member’s frame of reference
Week 4: DETERMINE WHERE YOU GO FROM HERE
Your Development Plan
In each phase, you will be creating a development plan for your future executive presence growth by assessing where you are at today and deciding where you want to go in the near and long term. Here you will pull it all together into an actionable plan to guide you through the changes you want to make.
Walk Away With:
- Optimize your Executive Presence with your CAREER GOALS
- Get feedback from others to CALIBRATE your self image
- Identify development areas and FIND RESOURCES to help you achieve your goals
- Set a schedule and accountability measures for taking NEXT STEPS
Week 5: Produce Strategic Impact
Get out of the traffic jam. Clarify intent, reduce noise, and work the true constraint so more of the right work flows; faster.
Lessons:
Theory of Constraints for Leaders
The Steve Jobs Priority System
Reducing Organizational Noise
Finding State-Dependent Constraints
- Understand your own brain chemistry (so you don’t sabotage your ability to contribute in high stakes situations)
- Open up conversations for frank and honest discussions about what the team can actually accomplish and when
- Transform your environment so the team can openly talk about conflicts
Lessons:
The Competence Trap
The Zoom Lens Practice
The Value Creator’s Dilemma
Week 6: Shift from Doing to Leading
Make the leap from expert to strategic leader. Tell the promotion story, set the visibility cadence, and multiply value through others.
Discover How To:
- Apply conversation techniques to find out where others are coming from
- Engage with co-creation methods to speed up team processes
- Employ effective communication skills for when interpersonal relationships get in the way of getting the work done
- Understand other team member’s frame of reference
Week 4: DETERMINE WHERE YOU GO FROM HERE
Your Development Plan
In each phase, you will be creating a development plan for your future executive presence growth by assessing where you are at today and deciding where you want to go in the near and long term. Here you will pull it all together into an actionable plan to guide you through the changes you want to make.
Walk Away With:
- Optimize your Executive Presence with your CAREER GOALS
- Get feedback from others to CALIBRATE your self image
- Identify development areas and FIND RESOURCES to help you achieve your goals
- Set a schedule and accountability measures for taking NEXT STEPS
Imagine dramatically reducing time spent on execution—while seeing 3x the strategic return.
YOU ADVANCE IN YOUR CAREER
Your work is reframed and recognized as strategic; sponsors and senior leaders see you
as VP-ready.
CLARITY AND LEVERAGE
You focus on the vital few,
connect action to strategy,
and get more done
by doing less.
INNOVATION BECOMES NATURAL
Constraints spark creative advantage; what used to be “impossible” becomes the new standard.
Say GOODBYE to the doing trap:
Never...
Spend hours on work someone else should own
STOP...
Being appreciated for your leadership expertise
without...
Having to feel like a sellout or like you have to be someone else
SUPPORT TO HELP YOU IMPLEMENT
Extras: Support Specifically for YOU
STRATEGY IMPLEMENTATION SESSION + two 30-minute Check Ins
Private Coaching Sessions with Coach Jill
01
We’ll dive deep into your own plan for your special strategic project to make sure it’s a success and that you have the best coalition to help you get there.
MAKE AN IMPACT IMMEDIATELY
Start Your Own Strategic Project
02
You will identify and plan a strategic project of your own throughout the sessions, so you will leave ready to make an impact that gets seen.
Expert Style Guide
Learn From a Master Women's Business
Stylist
03
This video series covers the most pressing issues when it comes to dressing for work. It's not always easy to stay out of faux pas when on camera, in business casual settings, and giving presentations but we've got you covered here!
Let's talk about the ROI from a program like this:
Not only can you expand your influence to create the change you want to see in your world...
How about the financial impact for your family?
One promotion to VP can double your salary putting you into the high 6 figures in some industries.
For the sake of example, let's use a $30k jump in salary:
That's about $360,183 in TOTAL EXTRA PAY over 10 years.
Imagine what you could do with that...
(4% COLA; not including bonuses, profit sharing, stocks or any other raises/promotions)
TAKE YOUR CAREER TO THE NEXT LEVEL
Strategic Leadership Lab for Women
INCLUDED
Six Live (90 Minute) Sessions
Strategic Leader Workbook
21-Day Challenge
Accountability System
EXTRA: Private Implementation Session
EXTRA: Two 30-minute Private Check-ins
REGULAR PRICE
=
$1,875
Pilot Group only $1,125
(save $750)
Or $225/mo (6 mo)
INCLUDED
2 HALF DAY (4 HOUR) LIVE SESSIONS $3497
EXECUTIVE PRESENCE ASSESSMENT $997
11 REFER-BACK-AT-ANY-TIME VIDEOS $1997
LEADERSHIP TOOLKIT & WORKBOOK $597
5 DAY CHALLENGE $347
FACEBOOK GROUP AND EMAIL SUPPORT $497
EXTRA: PERSONAL ASSESSMENT REVIEW $500
EXTRA: VOICE COACHING TUTORIALS $497
EXTRA: EXPERT STYLE GUIDE $397
VALUED AT = $9,326
Total Value = $9326
Regular Price = $1497
Today’s Price =
$197 per 6 months
$997 Pay in Full
Dhara P.
VP, Pharmaceuticals
“To a degree I believed I was already formed, and everything from now on will be cosmetic changes. I could not have been more wrong!”
MORE THAN JUST POLISH
JOIN THE PILOT GROUP AND GET EXTRA SUPPORT FROM COACH JILL
This $1125 offer is only here for an extremely limited time
Strategic Leadership Accelerator is a special offer and this incredible price won’t be around forever. You don’t want to miss the chance to shift from doing to leading and see actual career advancement from your efforts.
The Strategic Leadership Lab Guarantee!
I think you are going to love Strategic Leadership Accelerator and get so much benefit from it that you will tell all your friends about it (you’ll do that for me, right?)
If you have come to every group and private session, done all the work in your Strategy Plan, and are not happy with your results, I’ll return your investment. It’s never happened because I am so committed to your success. But the guarantee is there just in case.
Got questions? I’ve got answers!
How much time is required?
We will have six 90-minute sessions across 6 weeks. There will be some prep work and some homework in addition which will vary depending on the size project you identify.
Can’t I just learn all this stuff online for free?
Concepts are everywhere; this program turns them into practice. Working directly with a coach who created record-breaking strategies for 15 years, you’ll apply the 80/20, constraint mapping, innovation prompts, and strategic language directly to your role—using proven templates and coaching.
Is there a guarantee?
Yes! I 100% guarantee you’ll love this program, or I’ll return your investment and let you keep everything. It’s entirely risk-free.
What if I get stuck?
You’ll have access to ask Coach Jill questions via voice note and email. And, you can use one of your bonus 30-minute sessions to get your momentum back.
What happens once I’ve purchased the program?
You’ll receive a confirmation email with immediate access to the Circle community where you can watch the bonus welcome materials.
EXECUTIVE COACH FOR WOMEN
So why should you trust me?
Hi! I'm Jill Avey
I'm an executive coach specializing in strategic leadership—blending top-tier strategy frameworks with practical behavior change.
I’ve coached hundreds of leaders through this exact shift, and I’ve made it myself.
I’ll help you build the mindset, language, and systems that senior leaders recognize as VP-ready.
A few weeks now can change your next 12 months. Take advantage of this limited-time offer and transform the way you lead.
LET YOUR CAREER TAKE OFF
This isn't about 4 weeks.
It’s about what those four weeks unlock for the next four years.
Promotions, increased confidence, stronger visibility, and better opportunities don’t just ‘happen’. They’re earned by showing up differently...
This is a strategic career investment, not a sunk cost.
REGISTER TODAY TO DECODE THE MYSTERY
Amplify Your Executive Presence
INCLUDED
valued at
four (1 HOUR) LIVE SESSIONS
$3497
EXECUTIVE PRESENCE personal ASSESSMENT
$997
11 REFER-BACK-AT-ANY-TIME VIDEOS
$1997
LEADERSHIP TOOLKIT & WORKBOOK
$597
5 DAY CHALLENGE
$347
VOICE NOTE AND EMAIL SUPPORT
$397
EXTRA: Next–Level EP Plan
$600
EXTRA: VOICE COACHING TUTORIALS
$497
EXTRA: EXPERT STYLE GUIDE
$397
VALUED AT
=
$9,326
Total Value = $9,326
Regular Price = $1,497
Today’s Price =
$297 per 6 months
$1,500 Pay in Full
INCLUDED
2 HALF DAY (4 HOUR) LIVE SESSIONS $3497
EXECUTIVE PRESENCE ASSESSMENT $997
11 REFER-BACK-AT-ANY-TIME VIDEOS $1997
LEADERSHIP TOOLKIT & WORKBOOK $597
5 DAY CHALLENGE $347
FACEBOOK GROUP AND EMAIL SUPPORT $497
EXTRA: PERSONAL ASSESSMENT REVIEW $500
EXTRA: VOICE COACHING TUTORIALS $497
EXTRA: EXPERT STYLE GUIDE $397
VALUED AT = $9,326
Total Value = $9326
Regular Price = $1497
Today’s Price =
$197 per 6 months
$997 Pay in Full
A few weeks now can change your Next 12 months.Take advantage of this limited-time offer andTransform the way you lead.
Here's the truth...
You don’t want to wake up a year from now, still stuck in execution.
STILL...
Doing the work instead of shaping it
MISSING OUT...
On visibility, sponsors, and the seat at the table
IMAGINE INSTEAD...
Being recognized for enterprise impact and leading at the level you’re ready for
watch your career thrive
Strategic Leadership Lab for Women
INCLUDED
Six Live (90 Minute) Sessions
Strategic Leader Workbook
21-Day Challenge
Accountability System
EXTRA: Private Implementation Session
EXTRA: Two 30-minute Private Check-ins
REGULAR PRICE
=
$1,875
Pilot Group only $1,125
(save $750)
or $225/mo (6 mo)
INCLUDED
2 HALF DAY (4 HOUR) LIVE SESSIONS $3497
EXECUTIVE PRESENCE ASSESSMENT $997
11 REFER-BACK-AT-ANY-TIME VIDEOS $1997
LEADERSHIP TOOLKIT & WORKBOOK $597
5 DAY CHALLENGE $347
FACEBOOK GROUP AND EMAIL SUPPORT $497
EXTRA: PERSONAL ASSESSMENT REVIEW $500
EXTRA: VOICE COACHING TUTORIALS $497
EXTRA: EXPERT STYLE GUIDE $397
VALUED AT = $9,326
Total Value = $9326
Regular Price = $1497
Today’s Price =
$197 per 6 months
$997 Pay in Full
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