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Crush Your Goals in 2022

Yearly Planner

If you want to make things happen for your job and your career next year, and you want to set some goals to help you get there, you will want to download my free Crush Your Goals step-by-step workbook.

Supercharge Your Day

The *Secret* to Actually Getting Ahead in Your Workweek (without adding another huge thing to your to-do list)

Designed for driven women leaders, this 2-hour program packs a punch, teaching you how to manage your time more effectively and boost your career success. Supercharge Your Day is the ultimate framework for prioritizing your workday and increasing your confidence to take on larger roles—without guilt or burnout!

Teams That Trust

Advanced Communication for Complex Teams

Next Skills Camp:

November 6th & 20th

Saturday 9:00 am – 1:00 pm Pacific


The ability to work together interdependently is one of our least developed skills. Yet, it is the most vital in today’s landscape. The communication skill of connecting with others – and creating the emotional space for others to open up – requires deep trust. Without trust, leaders and teams struggle to achieve extraordinary results. In two 4-hour sessions, you will discover the underpinnings of trust and how to build trust at all levels.

Amplify Your Executive Presence

Develop your influence, be seen as a rising leader

Learn how to develop your leadership foundation, executive presence and leadership brand to gain influence in an authentic way that brings your personal strengths to the forefront. You will develop your gravitas and confidence to be seen as a leader while navigating the social influences that women must contend with in order to be successful in our current environment.

The words 'SisterSmart' in a cursive, light teal font, followed by the tagline 'EMPOWERING WOMEN LEADERS TO FULFILL THEIR VISION' in smaller, all-caps, light teal font, all centered on a white background.

The Communication Matrix for Real Connection

April 27, 20251 min read

Your title doesn't make you a leader.
How you choose to communicate with your employees does.

Once had a manager who taught me exactly how NOT to lead.

The catch? They saw leadership as decisions, not dialogue:
→ Mass emails replaced one-on-one conversations
→ Big changes announced in email blasts
→ Only gave feedback during formal annual reviews

Here's what they didn't see happening:
1/ Our team's confidence crumbled daily
→ Every casual hallway conversation became a potential intel-gathering mission
→ People second-guessed their work, wondering what they didn't know
→ Creative energy drained into anxiety about "what's next?"

2/ Their performance quietly suffered
→ Decisions slowed to a crawl—nobody wanted to move without "the full picture"
→ Innovation stopped—why build something that might not align with hidden plans?
→ Collaboration fractured as information inequality grew

3/The final blow? Trust vanished
→ Top performers started playing it safe instead of taking smart risks
→ The "open door policy" became a joke—nobody believed it
→ Exit interviews all said the same thing: "I never knew where I stood"

Here's the truth about leadership:
When you don't create communication channels, you create anxiety channels.

The best leaders know: It's not about more communication.
It's about human communication.

✓ Quick morning huddles over lengthy emails
✓ Walking the floor instead of waiting for reports
✓ Real conversations instead of formal presentations

Your team would rather hear imperfect news directly from you than piece it together through gossip.

What's your most effective communication channel with your team?

An infographic titled "THE COMMUNICATION MATRIX" which details effective communication in leadership. It is structured as a grid with columns for "Message Type," "Best Channels," and "Frequency." The rows cover four types of communication: 1. Strategy (Town Hall, Email, Quarterly), 2. Feedback (Performance Review, Bi-weekly), 3. Culture (Team Building, Slack, Monthly), and 4. Updates (Team Meetings, Email, Weekly/Daily). Each section includes a brief description and an icon. The bottom includes "Jill Avey" and text suggesting reposting for network help.

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Crush Your Goals in 2022

Yearly Planner

If you want to make things happen for your job and your career next year, and you want to set some goals to help you get there, you will want to download my free Crush Your Goals step-by-step workbook.

Supercharge Your Day

The *Secret* to Actually Getting Ahead in Your Workweek (without adding another huge thing to your to-do list)

Designed for driven women leaders, this 2-hour program packs a punch, teaching you how to manage your time more effectively and boost your career success. Supercharge Your Day is the ultimate framework for prioritizing your workday and increasing your confidence to take on larger roles—without guilt or burnout!

Teams That Trust

Advanced Communication for Complex Teams

Next Skills Camp:

November 6th & 20th

Saturday 9:00 am – 1:00 pm Pacific


The ability to work together interdependently is one of our least developed skills. Yet, it is the most vital in today’s landscape. The communication skill of connecting with others – and creating the emotional space for others to open up – requires deep trust. Without trust, leaders and teams struggle to achieve extraordinary results. In two 4-hour sessions, you will discover the underpinnings of trust and how to build trust at all levels.

Amplify Your Executive Presence

Develop your influence, be seen as a rising leader

Learn how to develop your leadership foundation, executive presence and leadership brand to gain influence in an authentic way that brings your personal strengths to the forefront. You will develop your gravitas and confidence to be seen as a leader while navigating the social influences that women must contend with in order to be successful in our current environment.